Today’s business landscape is not only dynamic but also complex, filled with challenges and numerous moving parts. …

Experiential marketing is a powerful tool that enables brands to create memorable, immersive experiences for their customers. While experiential marketing has been around for over a century, but it has recently regained momentum as brands seek new ways to connect with their audiences. This article explores the origins of experiential…

We live in a world that usually evaluates success and growth on the basis of increasing output and improving productivity. This focus often leaves marketers and brands focusing on the output alone which is a rather short-term view, as it priorities quantity over quality, short-term productivity boosts and spiked profitability…

Creative copywriting is a critical aspect of modern business growth and success. It is the art of crafting compelling and engaging words that can persuade and influence an audience to take a desired action. It becomes an essential tool to businesses looking at growing their customer base and increasing their…

Marketing today is more than just a battle for mindshare and share of wallet. Businesses and brands across categories have a plethora of marketing options from which to choose. Their customers straddle multiple mediums each day and therefore not only begin engagement but also disengage from a brand with a…

The role of marketing has always been to bridge the gap between what companies and brands have to sell and what customers want to buy. With the constant evolution of customer wants and needs, marketing also evolves. Older theories and practices that were once widely accepted have found themselves obsolete…

Over the years marketers have seen advertising campaigns, social campaigns achieve Viral status that is most often unbelievable and leaves them feeling like it is serendipity. Marketers and agencies have tried to create and even replicate this illusive vitality; some never experience it; while others are rarely able to duplicate…

Marketing today offers no shortage of strategies and approaches towards achieving business growth. Over the years, we at Trigger have authored numerous articles around various aspects within the advertising, marketing, communication and sales disciplines. We have always stated that the role of marketing is to bridge the gap and reduce…

Over 2500+ years ago, the Greek philosopher Heraclitus said: “Change is the only constant”, and this could not be truer in today’s world, especially on the marketing battlefield for Mindshare and Market share. Businesses consistently strive to overcome marketing inefficiencies and create sustainable growth. Most of them realize all too…