Over the years marketers have seen advertising campaigns, social campaigns achieve Viral status that is most often unbelievable and leaves them feeling like it is serendipity. Marketers and agencies have tried to create and even replicate this illusive vitality; some never experience it; while others are rarely able to duplicate…

Marketing today offers no shortage of strategies and approaches towards achieving business growth. Over the years, we at Trigger have authored numerous articles around various aspects within the advertising, marketing, communication and sales disciplines. We have always stated that the role of marketing is to bridge the gap and reduce…

Over 2500+ years ago, the Greek philosopher Heraclitus said: “Change is the only constant”, and this could not be truer in today’s world, especially on the marketing battlefield for Mindshare and Market share. Businesses consistently strive to overcome marketing inefficiencies and create sustainable growth. Most of them realize all too…

Logos have been around for centuries. They are everywhere but most of the time we as consumers go about our lives not really noticing them unless we have experienced the brand before or until we are looking for a solution that a brand provides. This article is not about the…

Consumer Insights are interpretations that businesses use to get an understanding into how and why prospect customers and ideal customers think, feel and act. It is rooted in human beliefs and behaviors that drive their thought process, decision making and action. …

Driving any form of business growth is never easy; more so when you want it to be sustainable. It is more than just loading up your product with more features or even offering add-on services. …

Business growth is almost always hard. Finding new avenues for revenue generation, optimizing costs, inventory, marketing spends etc. only add to the complexity of ‘business as usual’. If, like most businesses, you see one rapidly-rising opportunity via e-commerce, then this is an article you should continue reading. …

The role of marketing is to bridge the gap between what companies have to sell and what customers want to buy. …

Marketing requires a lot of hard work (effort), time, money especially in an incredibly competitive and often oversaturated market. Achieving any notable success from Share of Mind and Wallet is often fleeting when your brand’s product or service is commoditised. In order to increase brand awareness and recognition, marketers need…